An MP’s Sunday afternoon visit to a seniors’ home. The federal purchase of powerful new military aircraft. A journalism student’s innocuous query about Africa.
One thing connects them all — the Conservative government scripted each event using a potent but little-known communication tool called the Message Event Proposal....
An MEP template typically includes the following subtitles: Event, Event type, Desired headline, Key messages, Media lines, Strategic objectives, Desired soundbite, Ideal speaking backdrop, Ideal event photograph, Tone, Attire, Rollout materials, Background, and Strategic considerations.
Bit by bit, MEP by MEP, Harper is changing Canada into Oceania. One day we will look back on 2010 and see this as one of the last chances to have stopped him. Then all we will have left is trying to stay out of Room 101.
The other notion is that if the Conservatives applied this type of rigorous thinking and planning to actually running the country they might not be doing such a bad job of it.
Don't get too excited Harpo. I said might.