Friday, October 9, 2009

Go ahead. Push poll

BCINTO highlights a CBC story on possible Conservative pushpolling in Pierre Poliviere's riding. It certainly quacks like a duck.

What I wonder about is the efficacy of push polling. Even if you are paying minimum wage, with overhead your costs have to be pushing $50/hour. If you make 5 calls an hour and convince one of those people to switch, it costs $10/vote. I pulled these numbers out of the air but you get the picture. Given the weak arguments presented in the article, I am probably postulating a high success rate. Regardless of the actual numbers, it is another example of the Conservative burn rate. Particularly now that the threat of an election has subsided.

Unless anyone has evidence of the value of this process, I say let them push poll and run through the cash.Recommend this Post

No comments: